At 5 St Pauls, we’ve crafted a striking new identity, repositioning the brand to match the building’s presence. This project introduced a comprehensive brand toolkit and visual language, purpose-built for fluid marketing and communication. Bespoke wayfinding elements were designed to flow naturally with the building’s aesthetic, bringing a refined sense of place and identity throughout. The result is a sophisticated brand experience, balancing boldness with elegance, for a building that stands out on its own terms.